Hails & Fails – June 2nd 2023
Well, hello sunshine! As the UK basks in Mediterranean heat this week there have also been some seriously scorchio PR campaigns to raise the temperature.
Stars of much-loved TV show Love Island gave visually-impaired fans a summer bonus, legendary toy brand LEGO gave kids some female inspiration and mischievous bookies Paddy Power took the mickey out of Chelsea FC in Wales.
It was not a great week for alcohol brand Litty Liquor though after their advert was banned for encouraging irresponsible drinking.
Love Island stars to be heard as well as seen
Stars of Love Island are helping blind and partially sighted audiences to get to know them by recording self-descriptions.
Self-description allows visually impaired people to understand characteristics including skin colour and hair length.
The dating show will also be offering an audio tour of the Love Island villa, helping provide a guide to the programme’s key locations as well as every episode having subtitles once the series kicks off on Monday.
Lots of positive coverage for this initiative this week.
LEGO collaborates with women’s football stars to encourage children to embrace play
LEGO has collaborated with women’s football stars to inspire kids to embrace unstoppable play.
In a new partnership, the toy company wants to promote creativity, resilience, and empowerment through the universal language of football.
LEGO aims to ignite the imagination of kids everywhere by highlighting the remarkable stories of women’s football stars including Megan Rapinoe, the former captain of the USA Women’s team, the multi-talented Yūki Nagasato, world-class striker Sam Kerr, and global superstar Asisat Oshoala.
The campaign will demonstrate the power of play in developing important skills like teamwork, perseverance, and self-expression.
And the activity has been celebrated by experts everywhere this week.
Paddy Power pokes fun at Chelsea FC by hijacking Welsh village
The sign for the Welsh village with the longest name in the UK has been tampered with by mischief-making bookies Paddy Power.
The Irish bookmaker transformed the ‘welcome to’ sign for the famous village of Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch this week, making its own cheeky addition.
The sign now reads: “Twinned with Chelsea FC, the only place with more Ls.”
The town sign famously features four Ls in a row and total of 11 and the change was made to poke fun at Chelsea FC’s losing form this season, with ‘L’s’ representing losses in football terms.
The activity was designed to highlight Paddy Power’s odds for Chelsea’s final match of the campaign against Newcastle.
Tonnes of coverage too.
Alcohol adverts featuring rapper ArrDee banned by watchdog
Alcohol brand Litty Liquor has had two adverts banned this week for encouraging excessive and irresponsible drinking.
Instagram posts from the Litty Liquor account in December featured photos of the rapper ArrDee tasting rum and drinking with friends in a nightclub.
The regulator said the adverts were “likely to encourage excessive consumption of alcohol”.
The rapper is under 25 which is also in breach of advertising rules. The commercials have since been removed. Plus, the ad showed the 20-year-old rapper mixing two brands of rum and then partying with friends on the dancefloor. The text “#GETLIT” appeared at the end of the advert alongside a box of Litty Liquor’s products.
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