Hails & Fails – June 7th 2024

Two things dominated headlines this week: D-Day and the General Election. But there was plenty of PR action to talk about too.

Paddy Power did it again with some more content, Aldi kept it simple with a stunt and Saatchi & Saatchi made voting sexy. While Nigel Farage’s walkabout ended as a milky fail.


Spoof Power

Paddy Power marked the start of the new series of Love Island with yet another spoof.

The two minute video captioned, “Imagine if there’s a normal lad on it for once…” stars a new contestant, Tom, who introduces himself a model before clarifying data modelling.

He goes on to explain his motivation for being on the show is to just get a few more Instragram follows to hopefully start flogging some protein tea.

“I would actually watch this version” said one X user.

Francesca Warwick – Account Manager: “This spoof is such a hail because of how relatable it is. The public regularly comments that they’re sick of influencers heading into the villa and would prefer regular people, and this video brings that reality to life!”

Spoof Power

Seal of Aldi Approval

Supermarket Aldi announced that it is searching for one lucky snack enthusiast to be its first official Crisp Taster.

Whoever takes on “the role of a lifetime” will get an exclusive first try of snacks yet to hit shelves, as well as samples of some already popular products.

No Teams meetings or timesheets with this job. Just review the taste, crunch, texture and appearance of the snacks to give Aldi the official Crisp Taster seal of approval.

Thomas Owen – Chief Reporter: “Some classic PR from Aldi here, running out the old ‘dream job’ angle. But if ain’t broke, don’t fix it! Looking for an official “Crisp Taster” was always going to grab headlines and it did just that – anyone else applied yet…?”

Seal of Aldi Approval


40% of 18-24-year-olds find voters more attractive, so creative agency Saatchi & Saatchi decided to make voting sexy.

With promiscuous copy like “Get polled”, “Giving AF is hot AF” and “18+ for a reason”, the campaign aims to get young people – the least likely demographic to vote – to hit the polls.

We’ve never been so excited for a general election.

Jess Redfearn – Midweight Creative: “Such a brilliant insight and perfectly executed.”



Farage fail

Reform UK leader Nigel Farage had a milkshake thrown over him on his first day of his election campaign.

The assault took place as the politiian was leaving a Wetherspoons in Essex, with the 25 year old woman responsible later being arrested.

A definite fail for Nigel…though he did recover some of his dignity later on with a tweet which recognised the humour in the incident.

Joseph Loughran – Account Executive: “With Farage back like a toxic ex in the UK politics scene, drama often follows him. But credit to the Reform leader, he responded well with an amusing social post laughing about the incident.”

Farage fail

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