Cereal brand Surreal has signed up everyday people with the same names as famous celebrities, to endorse its products, enjoying A-list support without the massive price tag.
Lacking the massive marketing budget needed to pay for the real deal, Surreal has settled for London bus driver Dwayne Johnson who has signed on the dotted line for a mere £200.
Shamelessly promoted as “Dwayne Johnson’s favourite cereal,” the clever strategy is being stretched even further after signing deals with three students named Serena Williams, Ronaldo and Michael Jordan to amplify the campaign further.
Genius – and loads of media attention won this week.