Hails & Fails – March 11th 2022

Let’s hear it for the girls…this week has been very much about the fairer sex, with International Women’s Day powering some fantastic PR campaigns. Lego has celebrated a leading conservationist, Barbie has created female founder dolls and Brazen client Greene King has pledged to show more women’s sport in pubs. It was a week to forget for New Zealand’s All Blacks rugby team though, as an International Women’s Day themed social media post caused outraged and was described as ‘tone deaf’.


Lego celebrates Jane Goodall

Lego has made a Jane Goodall set to mark International Women’s Day and you can get it for free.

The new model shines a light on the British conservationist’s pioneering work with chimpanzees.

The limited-edition 276-piece set is shining a light on her species preservation and lifetime achievement of environmentalism. It is available as a free gift with any Lego purchase over £120.

Media loved it too.

Lego celebrates Jane Goodall

Barbie creates female founder dolls for International Women’s Day

The toy manufacturer has honoured female leaders and business founders with a new set of dolls released for IWD.

Also Barbie and Inspiring Girls International are working with local schools in the UK, USA, Spain, Italy, France, Poland, Brazil and Australia to deliver Dream Gap workshops featuring advice from trailblazing Barbie role models.

This year, the company has chosen to spotlight female founders after ‘Dream Gap’ research from New York University found from the age of eight, girls begin to identify key challenges in becoming leaders – including a fear of risk and gender stereotypes.

Amazing initiative and loads of coverage this week.

Barbie creates female founder dolls for International Women’s Day

Greene King pledges more women’s sport on pub TVs

Greene King is set to show more women’s sport in its pubs until the end of the season.

The pub chain pledged to broadcast televised games shown across Sky and the BBC this Summer as part of its International Women’s Day commitment.

Greene King said it wanted pubs to play a role in generating support for women’s football and raising more awareness.

The pub giant is also working with international footballers Alex Greenwood and Lauren James to raise awareness of women’s sports fixtures.

Great initiative and widespread media coverage as a result!

Greene King pledges more women’s sport on pub TVs


All Blacks apologise for ‘tone deaf’ IWD tweet

The All Blacks have apologised for a “tone deaf” International Women’s Day social media post which praised the team’s wives for supporting them, and featured a player who had assaulted his female partner.

They issued an apology following a huge backlash to the original post, which emphasised women in supporting roles, rather than celebrating New Zealand’s women’s rugby union teams.

New Zealand’s Black Ferns are reigning world champions and have won five of the last six Women’s World Cups, while the country’s sevens team, the Black Ferns Sevens, have won the last two World Cups and are the current Olympic and Commonwealth champions.

“Forever grateful to all the women in our lives that allow us to play the game we love. Partners, mothers, daughters, doctors, physios, referees, administrators and fans. Appreciate you every day,” the original caption read.

All Blacks apologise for ‘tone deaf’ IWD tweet

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