Supermarket giant Tesco has launched a trial sale of unwashed potatoes for the first time in 40 years in a bid to reduce food wastage.
Shoppers at the supermarket giant’s stores can now buy spuds as nature intended from the Branston organic range.
They say potatoes last longer if they are kept dry and in a dark cupboard, as both light and moisture can result in rotting on the skin, which will shorten their shelf life.
Selling potatoes with soil helps to block out light and slow down decay and could extend usability dates from five days to 11. Great initiative, right on trend, and rightly won headlines everywhere this week.