Hails & Fails – March 12th 2021
HAILS
Waitrose pledges help for a fairer female future
Waitrose released an International Women’s Day report into how to improve the lives of the women on its supply chain, pledging to fund programs from Ghana to Cambodia to combat inequality and hardship.
The retailer wants to “talk openly about issues” food producers face.
In its new report it highlighted the likes of discrimination against migrant strawberry pickers in southern Spain, sexual harassment in Egypt, and women’s land rights in Kenya. Bravo!
IKEA’s new Instagram game puts domestic roles to the test
Launched on International Women’s Day this week, IKEA is shining a light on gender inequality in household work with a new digital card game on its Instagram Stories highlights.
Called FiftyFifty, IKEA shared that the collaboration with relationship expert Jennie Miller “takes couples, housemates, friends and co-workers on a journey to explore the roles and dynamics in our homes in a positive way.”
The game itself is a fun, illuminating way to capture a glimpse of what your own household balance is like. And it got loads of media coverage.
Tesco launches muddy spuds
Supermarket giant Tesco has launched a trial sale of unwashed potatoes for the first time in 40 years in a bid to reduce food wastage.
Shoppers at the supermarket giant’s stores can now buy spuds as nature intended from the Branston organic range.
They say potatoes last longer if they are kept dry and in a dark cupboard, as both light and moisture can result in rotting on the skin, which will shorten their shelf life.
Selling potatoes with soil helps to block out light and slow down decay and could extend usability dates from five days to 11. Great initiative, right on trend, and rightly won headlines everywhere this week.
FAILS
Burger King face backlash for upsetting women on International Women’s Day
Burger King has been criticised for tweeting ‘women belong in the kitchen’ on International Women’s Day. The fast food giant followed up its initial tweet with another one underneath in a thread: ‘If they want to, of course. Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.’
But it still faced an online backlash for being deliberately provocative.
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