Released to coincide with Mother’s Day in the UK, Nike’s bold new advert shows that pregnancy and motherhood doesn’t have to get in the way of being sporty.
The Toughest Athletes film shows how motherhood and sport can be successfully combined and features appearances from more than 20 mothers across various stages of their pregnancy, including everyday female athletes as well as Alex Morgan, Perri Edwards, Bianca Williams, Shelly-Ann Fraser-Pryce, Nia Ali, and Serena Williams. It’s really powerful and has won lots of media acclaim.