Hails & Fails – March 22nd 2024
The new purple England away kit has been launched and received excitedly by everyone for its retro look this week, but there’s also been a bit of a purple patch for PR campaigns.
Nando’s gave us a new hot sauce with a kick worthy of a pro footballer, action group CoorDown launched a unique plan for World Down Syndrome Day and Brazen client and leading pub company Greene King cleaned up with coverage for its ‘When it rains, we pour’ campaign.
Not a great week for Aldi though, as its cheap Christmas dinner advert was called out as misleading.
HAILS
SAKA SAUCE SCORES
Arsenal and England footballer Bukayo Saka has created a limited edition Nando’s Peri-Peri sauce and said it combines his love for BBQ and tomato with Nando’s Peri-Peri.
The Peri-Peri Saka sauce packs a “fiery kick” with a medium-level heat and garlic and smoked paprika flavours.
It has hit headlines everywhere this week.
Sophie Massey – Social & Influencer Account Director: “I love this campaign. It is Nando’s first-ever hot sauce collab and who better than one of football’s hottest (pun intended) commodities. From the branding, to organic social and out of home amplification, it is a BIG yes from me.”
ASSUMPTIONS WIN PLAUDITS
CoorDown’s ‘Assume that I can’ campaign has won admiration far and wide in advance of World Down Syndrome Day.
The powerful campaign aims to put an end to prejudice and support the concrete potential of each person who has Down syndrome.
Destined to clean up during awards season.
Sophia Stewart – Planning & Strategy Director: “Challenging stereotypes and building inclusivity, this campaign fronted by Madison Tevlin has got everybody talking and more importantly, thinking.”
GREENE KING SIGNS PETER CROUCH FOR FREE PINTS
Pub company and Brazen client Greene King is giving Brits the chance to grab a FREE pint at their local Greene King pub as soon as the first drop of rain falls in Manchester from 25th March.
The pub company and brewer launched its biggest ever free beer giveaway with ex-Football star Peter Crouch and a nine-foot-tall pint glass-shaped rain detector in Manchester from Monday – the city declared rainiest by Brits!
Coverage is already racking up…cheers to that!
Daisy Vickers – Senior Account Director: “This is Greene King’s biggest EVER free drink giveaway and working with the legend that is Peter Crouch, who is known to love the local boozer, was a no brainer! The mass coverage was just a lovely cherry on top of the cake (or the foam on top of a refreshing pint).”
FAILS
ASA RULES ALDI'S CHEAPEST CHRISTMAS DINNER CLAIM WAS MISLEADING
Aldi’s claim it had “Britain’s cheapest Christmas dinner” was misleading according to the ASA this week.
Sainsbury’s reported its rival to the advertising watchdog and argued the claims were misleading and could not be verified. The Advertising Standards Authority (ASA) upheld the complaint.
Aldi said the ruling was based on “an advertising technicality” but, this week’s headlines are not favourable to the discounter.
Adam Moss – News & Creative Director: “It’s hugely competitive out there in retail-land. So, claims which could impact rivals easily come unstuck if not properly substantiated, as in this case. I wonder if the censure from the ASA might have been a price worth paying for the extra sales Aldi almost certainly won as a result of their advert though?”
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