To celebrate Ramadan, Adidas teamed up with walking group, Muslim Hikers, in a bid to make the countryside a more inclusive space.
Signs to Mecca were installed along a popular Peak District hiking route, and a new prayer mat was launched.
Along with global sports retailer, Wiggle, Adidas worked closely with Muslim Hikers to identify the obstacles they face in the countryside.
Muslim Hikers is a community walking group, set up in 2020, to encourage Muslims to get outside – although everyone is welcome.
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