Hails & Fails – March 8th 2024

Happy Mother’s Day to mums everywhere. We love you. We also love these fantastic campaigns from the first week of March…but not quite as much as we love our mums, though.

Manchester’s Bay Horse Tavern ate with a collab, South Western Railway stopped us in our tracks and Nike kept it cool and smart as always. While an interview in glossy magazine Grazia massively missed the mark.


A mouth-watering collab

Manchester’s much-loved pub The Bay Horse Tavern partnered with nearby curry house Kabana to create two special curry pies to celebrate Great British Pie Week – the Kabana Lamb Karahi and the Kabana Saag Aloo.

Available all week, the pies come with chips or mash and a house pint… all for a tenner.

Not only a great deal, but a great example of two brands working together to win fame!

Smart Western Railway

South-Western Railway’s new campaign blew us away with a series of powerful posters addressing the verbal abuse employees receive.

The posters show verbal abuse hiding in the everyday life of staff once they’re home from work – “you absolute moron” is seen written on a can of tomato sauce, “you fat idiot” on a kettle and “you dumb cow” greeting someone on their doormat.

The campaign aims to highlight how abuse has a lasting impact and promote the better treatment of SWR staff.

Nike shoot and score

To celebrate basketball star Caitlin Clark breaking the women’s scoring record, Nike installed two billboards on opposite sides of a highway… showing Clark shoot and score, seemingly “over” traffic.

Installed in her hometown of Iowa City, the idea is so simple, but so cool.

It just oozes Nike.


Tory tactic fails

Grazia magazine’s latest interview with Rishi Sunak left the Brazen office cringing this week, failing tremendously to make the politician any more relatable.

The International Women’s Day interview sees Sunak joined by his wife Akshata Murty on a sofa to talk about how they share domestic duties as a high-profile couple.

But even sat next to his wife, Sunak is awkward, forced and strangely negative; even complaining about various aspects of family life like his children not walking the dog they wanted.

Sorry Grazia, but you well and truly missed the mark with this one.

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