Hails & Fails – May 12th 2023
As hundreds of Coronation campaigns (finally) wrap up, brands have kept the party going with a bonanza of creative PR activities this week.
British Vogue made waves with an amazingly inclusive May edition, easyJet jumped on the Eurovision train with a colourful campaign, and stunt and travel firm Eliza was here is revolutionising the way we holiday abroad.
However, it was a week to forget for ElfBar after the brand was scolded by the Advertising Standards Authority for breaching advertising guidelines on TikTok.
HAILS
British Vogue launches first-ever braille edition
The May issue of the iconic fashion mag has been published in braille for blind and partially sighted people for the first time.
This month’s edition, focused on inclusivity, features “a vanguard of Disabled talent”, with 19 disabled people from fashion, sport, culture and activism featured.
Editor-in-chief Edward Enninful said he is “delighted” by the response but that the “fashion and publishing industries have a great deal to do” on inclusivity.
An excellent initiative that has rightly earned plaudits across the board!
easyJet embraces the spirit of Eurovision with fancy dress cabin crew
The budget airline, which is sponsoring this year’s contest, surprised customers this week after cabin crew arrived at work dressed in iconic Eurovision outfits.
Legendary looks reimagined included Jedward’s 2012 appearance for Ireland, Ukraine’s 2004’s winner Ruslana, UK winner Bucks Fizz in 1981 and ABBA in 1974.
This follows research commissioned by easyJet that found Bucks Fizz’s retro get-up to be the most memorable Eurovision look ever.
On top of that, the airline released a series of special deals, with customers getting up to 20% off flights to select European destinations.
Great fun with a bargain to boot – perfect!
Holiday firm introduces complimentary ‘unpacking service’
British holiday operator ‘Eliza was here’ has launched a groundbreaking new service to revolutionise trips abroad.
Guests visiting Rhodes and Crete this summer will start their summer on the front foot thanks to the brand’s new complimentary unpacking service.
On arrival at their hotel, happy holidaymakers will get their bags unpacked for them – so that they can enjoy their trip from the go.
A brand spokesperson said: “We always strive to go the extra mile to help our customers”.
Sign us up!
FAILS
ElfBar under fire for breaching advertising guidelines on TikTok
Vape brand ElfBar has been forced to halt all marketing on TikTok after being found in breach of advertising codes.
The Advertising Standards Authority brought action after finding a post on the social media app flying in the face of its rules and regulations.
The post in question, judged to be promoting vapes, was public and viewable by any user on the platform, and therefore considered in breach of the rules.
In response, ElfBar has launched an internal investigation and said it will “improve” its review process and “monitoring mechanisms”.
Oh dear!
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