Hails & Fails – May 13th 2022
In a week of Wagatha Christie developments and yet more partying fines for No 10, the world of PR continued to shine. Airbnb opened the Moulin Rouge for overnight stays and Tinder announced doggy-dating. Not only that, easyJet inspired the next generation of pilots. It wasn’t Tesco’s week though, with ads for the supermarket’s mobile campaign being banned after they were labelled offensive by the ASA.
HAILS
Moulin Rouge opens for limited stays
Airbnb has done it again this week – this time announcing the limited opportunity to stay at a luscious room inside the infamous Moulin Rouge. The sumptuous 19th century-style apartment is now open for public access for the first time in its 133 year old history.
Airbnb is offering overnight stays in the transformed Belle Epoque boudoir for three individual one night stays on June 13th, 20th and 27th. For just one dollar a night, the experience includes a private tour behind the curtain, seats at the Moulin Rouge show Féerie and a Parisian three-course meal. Bon appetite!
Popular dating app does doggy-dating
Dating app Tinder has announced a new pop-up pub experience where users can bring their four-legged friends along to first dates. The ‘Bark & Spark’ will be taking place at watering holes in London, Manchester and Edinburgh this weekend and comes off the back of findings that Tinder members who include their dog in their profile pictures get 5% more matches – proving that pets have major pulling pawtential when attracting a partner!
Budget airline inspires next generation of pilots
easyJet launched a Europe-wide campaign this week to inspire more young people to consider a career in aviation, including encouraging more girls to become pilots. To bring the campaign to life, they’ve released a new recruitment film which reimagines scenes from the 80s blockbuster Top Gun, in which the lead pilot roles were played by an all-male cast.
The new parody film sees roles reversed, with Maverick and Goose played by seven year-old Rei Diec and nine -year-old Oliva Joohee Ridington, supported by a cast of cabin crew, engineers and ground operations staff. Talk about girl power!
FAILS
Supermarket ads banned for offensive language
Tesco has found itself in trouble this week after ads for its mobile campaign, which use the names of foods as substitutes for expletives, has been banned by The Advertising Standards Authority. The ads, which were spread across newspapers, Twitter posts and posters,used words including ‘shiitake’, ‘pistachio’ and ‘fettucine’ to replace swear words. The ASA received 52 complaints that the ads were offensive, with some people objecting they were displayed in places where they could be seen by children. The supermarket has since apologised and explained that it was trying to portray customer frustration. Uh, oh!
Want more information? Contact us here