Hails & Fails – May 20th 2022
With the Jubilee, Pride and the holiday season on the horizon, we’ve all enjoyed a week stuffed with creative PR campaigns tapping into that glorious summer feeling. Brazen client Farmhouse Inns gave us a throne with a twist, sleep experts Silentnight, also a Brazen client, gave pensioners reasons to be happy and The Royal Mint gave us a new, rainbow-coloured 50p coin. It wasn’t a great week for glossy mag Vogue though, after they had to apologise for threatening an historic pub with legal action.
HAILS
Farmhouse Inns becomes Ma’amhouse Inns for Jubilee
A pub owned by Brazen client Farmhouse Inns has commissioned a throne made of Yorkshire puddings, vegetables and roast potatoes created for the Platinum Jubilee celebrations.
It was commissioned by general managers Julianne Martin and Donna Piling, who run the Bramley Farm pub in Altrincham near Manchester, to share their passion for the upcoming Platinum Jubilee celebrations next month.
That’s not all though, as Farmhouse Inns Bramley Farm is rebranding to Ma’amhouse Inns temporarily until the celebrations are over and a banner is to be added to the exterior of the pub.
The creative jubilee story won 81 media hits right across the country this week.
Silentnight reveals Brits feel ‘robbed’ of sleep
Sleep expert Silentnight, partnered with Denise Van Outen this week to light up London’s sky with sheep, as it was revealed that over 60% of us feel robbed of getting a good night’s sleep.
To celebrate the launch of its sleepunique ® tool (an intelligent algorithm that uses your body measurements and sleeping habits to recommend your perfect mattress), the UK’s most trusted sleep brand, also a Brazen client, has also announced its search for the nation’s sleepiest family. Dreamy coverage too with over 120 media hits in national and regional media!
Royal Mint reveals rainbow 50p coin to celebrate 50th anniversary of Pride
The Royal Mint is releasing a rainbow-coloured 50p to celebrate the 50th anniversary of the Pride movement in the UK.
It is the first time the nation’s LGBTQ+ community has been recognised on an official coin.
The coin was designed by artist and activist Dominique Holmes and is inscribed with the words protest, visibility, unity, and equality.
The coin won’t get general circulation but can be bought from the Royal Mint in a range of metals this summer.
FAILS
Vogue apologises after threat to sue historic pub
Glossy fashion mag Vogue has apologised for threatening to sue a 200-year-old English pub with the same name.
Publisher Condé Nast submitted legal action against The Star Inn at Vogue. But the hostelry in Cornwall is more than two centuries old and the village of Vogue is even older. Vogue magazine is a relative baby in comparison – and was only founded in 1916.
The publisher’s legal team in New York sent pub bosses Mark and Rachel Graham a “cease and desist” letter threatening them if they didn’t stop using the name Vogue. The couple replied to Sabine Vandenbroucke, chief operating officer at the magazine, sparking an online storm.
Vogue has now backed down and apologised and the story has been picked up by media everywhere. Talk about a fashion faux pas.
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