Lidl poked fun at supermarket rival M&S by wading into a dispute over the name of flavours at a local ice cream parlour.
Fabio’s Gelato, in Hitchin, Hertfordshire, was forced to rename its Percy Pig-inspired offering last week after M&S sent a letter asking them to stop using the name ‘Perky Pig’.
But now the saga has seen Lidl getting involved – in a not so subtle dig at M&S, the German retailer has asked Fabio’s to create a new flavour with its Henry Hippo sweets and has even given them permission to name the ice cream Henry Hippo.
Fruity…and plenty of coverage to boot.