Hails & Fails – May 27th 2022
We’re heading into Jubilee week and there have been some amazing royal-themed creative PR campaigns to help get us in the mood this week. Brazen client Dr. Oetker Baking gave us portraits of the Queen in cake, The Royal Family released a special corgi emoji and London Zoo named orphan penguin chicks in honour of the Queen’s reign. It was not a good week for The BBC though, after a derogatory message appeared on screen during a live sports update.
HAILS
Cake portraits of the Queen from each decade of her 70 year-reign
Brazen client Dr. Oetker Baking has recreated iconic pictures of the Queen from each decade of her 70 year-reign – entirely from cake, using cake ingredients and decorations.
Each portrait was made from a different style of cake, fashionable during the Royal era pictured.
The portraits have been displayed at a pop-up gallery, Cakes of the Crown, in Royal Windsor and were created by Prudence Staithe, the acclaimed food artist.
The portraits were released alongside a national survey which also revealed Britain’s favourite cake is actually the humble cheesecake.
It’s had hits everywhere including in The Sun, Mirror and Express as well as a right royal collection of regional media!
The Platinum Jubilee gets its own emoji
The Royal Family has released a commemorative corgi emoji called ‘PJ’ to mark the Queen’s Platinum Jubilee celebrations next week.
The emoji will appear for anyone who tweets the hashtags #PlatinumJubilee, #HM70, #PlatinumPartyatthePalace, #PlatinumJubileePageant or #TheBigJubileeLunch.
The @RoyalFamily Twitter account said it was ‘hoping that as many of you as possible will use PJ to help celebrate the Jubilee here on Twitter’.
The Royal Family’s Instagram account has also launched a series of stickers including a different version of ‘PJ’ who winks and has a dog collar saying ’70’.
London Zoo penguin chicks named for Platinum Jubilee
Five penguin chicks at London Zoo have been named after famous people from the past 70 years, in honour of the Queen’s Platinum Jubilee.
Hillary, Apollo, Bobby, Bernie and Mac are just one month old and are being hand-reared by zookeepers after their parents were unable to look after them.
The chicks have spent the past four weeks indoors under a heat lamp and have toy penguins from the zoo’s giftshop to snuggle up to and keep them company.
Hillary was named after Sir Edmund Hillary and another was named Apollo, to mark the moon landing in 1969. Bobby has been named after former England football captain Bobby Moore and Bernie was named after Sir Tim Berners-Lee, who invented the World Wide Web in 1989. The fifth chick has been named Mac, after Dame Ellen MacArthur.
Cute coverage galore!
FAILS
BBC apologises after ‘Manchester United are rubbish’ appears on ticker
The BBC has had to apologise after a message appeared on screen reading “Manchester United are rubbish”.
The line popped up on the BBC News ticker at the bottom of the screen during a live tennis update this week.
Later in the morning, presenter Annita McVeigh apologised to any Manchester United fans who may have been offended, saying the mistake had occurred when a newbie at the Beeb was learning how to operate the ticker and was “writing random things not in earnest”. Possibly not a highlight for the CV, we’d suggest.
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