Hails & Fails – May 28th 2021
At last, some sunshine. And the warm weather has not only lifted the nation’s mood, it has stoked some ace PR campaigns this week. Aldi has gone unseasonally festive, Pepsi has stoked an age-old rivalry, and KFC wants to reward someone for their dedication to poultry in motion. It was a terrible week for tequila-loving Kendall Jenner though, as she had to fight accusations of copying another brand.
HAILS
Aldi to stock Festive Food from June
Aldi has revealed its festive range will be in stores from next month.
The supermarket will launch mince pies, pigs in blankets and turkey burgers in June at all their UK stores, as people are set to celebrate ‘Junemas’ when restrictions ease for summer.
Their Christmas-themed collection includes a twist on a Christmas favourite – the Giant Pigs in Blanket Kebab, as well as Mini Mince Pies and turkey burgers in a summer take on the classic Christmas centrepiece.
And, as you’d imagine, the quirky story was covered everywhere.
Pepsi goes hard against its arch rival
Pepsi has claimed it goes better with burgers than Coca-Cola in its new campaign.
Re-stoking the ancient rivalry between the two leading cola brands, it has also cheekily pointed out that Pepsi might not available at the nation’s most popular fast-food chains but is always ‘in the picture’. Then it uses its ad campaign photos to show the scrunched up carriers of various burger restaurants with circled portions of the bag resembling the famous Pepsi logo. Really clever stuff – and covered pretty much everywhere this week.
KFC to reward poultry in motion
KFC is looking for a ‘Superfan’ to give them a year’s supply of its famous fried chicken free for a year.
The brand will crown the UK’s 2021 KFC Superfan of the Year, with the winner claiming literally bucket-loads of chicken and a free all-expenses-paid trip to the home of fried chicken – Kentucky.
To claim the prize, entrants have to prove that nobody else in this country is more devoted to the Colonel and his fried chicken.
Two ‘clucky’ runners up will also receive a year’s supply of KFC for their efforts.
The story won headlines galore this week.
FAILS
Kendall Jenner accused of copying rival brand
Kendall Jenner has been attacked by a tequila company and accused of copying their brand with her own 818 Tequila launch.
The model’s new 818 Tequila is under fire from rival Tequila 512 who have pointed out glaring similarities to their brand.
Texas based 512 slammed Kendall on Instagram with a striking image that showed a message from a confused customer inquiring about the parallels. 512 has demanded the model change the name of her tequila and/or change the labeling to create a clear distinction.
Seems somewhat shady, doesn’t it? And the media have plastered the embarrassing story everywhere.
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