Hails & Fails – May 31st 2024

It was a great week to be from Manchester with the blue side making history as the first team to win the Premier League title four times in a row, while United defeated their bitter rivals to take home the FA Cup! But we’ve got a hattrick of creative campaigns to celebrate, too!

Long-standing Brazen client Greene King launched its delicious golden beer False Nine ahead of the Euros, McVitie’s made tea drinking a sport and Lidl created a buzz with some smart NPD. While Taylor Swift found herself in the firing line yet again with a shocking report by the BBC.


Brazen score big for Greene King

To launch Greene King’s new limited-edition ale False Nine, we uncovered via a national survey the nation’s lack of footballing knowledge, revealing that ¾ of people are unfamiliar with what the false nine position even is… be honest, did you know?

To enjoy a refreshing free pint, customers simply had to name a famous false nine.

So far, the idea has scored 175 total hits including 12 national titles and standalone pieces with the MailOnline, LADbible, Daily Mirror, Daily Star and The Sun.

Charlotte Leigh – Account Director: “What a way to kick off the summer of sport with blanket national coverage! This fun campaign helps the nation get into the tournament spirit, plus, brush up on their footballing lingo!”

Brazen score big for Greene King

Competitive cuppas

Biscuit company McVitie’s crowned the first ever winner of a National Dunking Competition.

Held on National Biscuit Day, of course, the contest saw biscuit-loving contestants go head-to-head in a series of ‘dunk offs’. Those who submerged their biscuit in a hot beverage for the longest duration possible, without it breaking, would win the round and move on to the next one.

Simon Girma, a creative designer from North London, took home the crown.

Daisy Bradbury – Account Manager: “There are things that Brits love: cups of tea and a challenge, so McVitie’s National Dunking Championship feels like a no-brainer for a biscuit brand. It’s such a simple idea with an easy execution yet has major talkability. McVitie’s are pros at creating stunts that resonate with everyone”

Competitive cuppas

Anyone for a Bee-r?

Supermarket Lidl celebrated World Bee Day by creating six-packs of ‘Bee-rs’, bee-sized 2cm bottles filled with inverted sugar syrup!

With 40% of bee species in dramatic decline across the UK, the campaign aims to empower the public to help them; with the inverted sugar syrup designed to give wild bees the boost of energy they need to fly.

Mariella Cunningham – Senior Influencer Account Executive: “A simple and incredibly sweet campaign, helping to shine a light on bees preservation this World Bee Day. Quick to grab attention, with the mini 6 pack, while raising money for a charity that teaches children the importance of protecting the precious bee species and ecosystems.”

Anyone for a Bee-r?


Homeless forced to move swiftly

Homeless people were sent out of Edinburgh to make room for the thousands of Taylor Swift fans coming to see her live at Edinburgh’s Murrayfield Stadium this week.

With Scotland having a legal obligation for people declared homeless to be offered emergency temporary accommodation, the BBC revealed that several people were sent to Aberdeen and Glasgow via taxi, with one person being sent as far away as Newcastle.

Housing charity Shelter Scotland has called it “a blatant injustice” and thousands have expressed their disgust across social media.

Jess Redfearn – Midweight Creative: “A fail for Taylor Swift’s PR team, absolutely, but this isn’t the pop star’s fault nor her fans. This is a direct result of the UK’s housing crisis that the government must address. A fail indeed.”

Homeless forced to move swiftly

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