Discounter Aldi launched a new ‘Coronation advert this week, hilariously parodying M&S’s Colin the Caterpillar as an aggressive guest at a cake party.
In the ad, Cuthbert the Caterpillar, who features on an Aldi cake, Wiggles, from Sainsbury’s cake, and Morris, from Morrisons’ cake, come face to face with Colin in a funny price comparison showdown.
The ad references the infamous 2021 spat in which M&S filed a lawsuit against Aldi, accusing the German supermarket of copying its caterpillar cake design.
Cheeky and loads of coverage too.