Hails & Fails – Nov 13th 2020

A presidential turkey dressed in golfing pants, a crisp-mas celebrity thief and Primania gripping festive shoppers – the cocktail which powered some amazing wins for brilliant PR campaigns this week. Madame Tussauds, Walkers and Primark all got great coverage because of campaigns that had the entire nation asking ‘WTF?’ and raised smiles across the globe. Outgoing US President Donald Trump, meanwhile, had the world scratching its head once more…

HAILS

Trump’s a dummy on the golf course

Brilliantly re-active stunt from Madame Tussauds in London this week who, seizing on the developing USA election-driven news agenda, dressed their figure of President Donald Trump in golf gear when it was announced that rival Joe Biden had won the election – very much a case of art mimicking life, as the real POTUS was on his own real golf course when Biden was declared the winner. Quite rightly, they won blanket national coverage as a result!

Trump’s a dummy on the golf course

Walkers Turns Lineker into a Festive Thief

Walkers had us all in fits of laughter this week when they launched a Christmas advert featuring viral star LadBaby and Gary Lineker cheekily stealing sausage roll crisps. The advert has been a smash after its release on social media, and sees Christmas carols turned into “Sausage CaROLLs” as a festive medley of tunes are switched for lyrics about sausage rolls. The media loved it too – with widespread coverage doing a great job for the brand.

Walkers Turns Lineker into a Festive Thief

Primania grips UK Christmas Shoppers

Primark won headlines and happy faces when this week it announced it wants to open for 24 hours a day when lockdown lifts. The Sun acclaimed ‘Primania’ and said shoppers think it’s a ‘brilliant idea’. It’s been widely covered by media who have also welcomed the move – saying it will help shoppers social distance during the busy Christmas period. Cue blanket coverage.

Primania grips UK Christmas Shoppers

FAILS

Trump’s garden centre presidential press conference sparks global hilarity

And while he was out playing golf, Donald Trump’s presidential team accidentally organised a press conference at the Four Seasons landscaping centre (next door to a sex shop) instead of the Four Seasons hotel – possibly our favourite ‘fail’ story of the year. You really couldn’t make it up.
In a since-deleted tweet, Mr Trump had said there would be a “big press conference” at the “Four Seasons” on Saturday morning. But this was corrected by the hotel itself tweeting: “To clarify, President Trump’s press conference will NOT be held at Four Seasons Hotel Philadelphia. It will be held at Four Seasons Total Landscaping — no relation with the hotel.” Wake us up when it’s safe to come out…

Trump’s garden centre presidential press conference sparks global hilarity

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