Hails & Fails – Nov 20th 2020

Despite Donald Trump continuing his one man battle against reality and the UK government desperately trying to work out a route for Santa this year, there have still been some fantastic PR campaigns this week with Wrexham FC, The Co-op and Vodafone all hitting the mark and winning great coverage. A Tesco campaign ended up on the naughty list however, after tired parents gave it the thumbs down after kids revolted!

HAILS

Deadpool Brings Hollywood Glamour to Wrexham

Hollywood stars Ryan Reynolds (Deadpool) and Rob McElhenney (Lost) are the new owners of non-league football club Wrexham FC after fans voted overwhelmingly in support of their proposed takeover. Showing how fan power, and PR on the back of it can work a treat, the struggling Welsh club now looks to have a bright future. Wrexham’s new owners welcomed the outcome with a video message promoting “Britain’s leading trailer manufacturer for over 60 years” – Ifor Williams Limited. “Why are Rob and I pitching a north Walian trailer manufacturer?” asked Reynolds. “Because we just became owners of Wrexham Association Football Club and they’re our team sponsor.” Cue coverage everywhere. Brilliant!

Deadpool Brings Hollywood Glamour to Wrexham

Co-op customers lick their lips as Betty's secret beef hotpot recipe 'leaked'

The Co-op has started selling beef hotpot ready meals based on Betty’s famous recipe in its latest collaboration with Coronation Street. The Co-op posted a photo of its new product on social media and Corrie fans were quick to react.
“So, who’s spotted our very own Betty’s Hotpot in store?” the supermarket asked.
“Got mine today,” one replied, while others vowed to keep their eyes peeled for the dish.
Cue social media chatter galore and plenty of media coverage.

Co-op customers lick their lips as Betty's secret beef hotpot recipe 'leaked'

Vodafone promises to give free internet access to 250,000 disadvantaged children

VODAPHONE UK has won hearts and minds across the UK after pledging to give free connectivity to 250,000 disadvantaged school children this winter. It means disadvantaged kids will get internet access at home which will allow them to access schoolwork, catch up on lost learning and continue their education if they need to isolate. The launch of the emergency package follows consultation with head teachers and education trusts, who highlighted home connectivity as a major concern. A hugely festive campaign that rightly won widespread media coverage.

Vodafone promises to give free internet access to 250,000 disadvantaged children

FAILS

Tesco’s Santa ad lands them on the naughty list

Parents are demanding that Tesco drops its Christmas advert – because they can’t bribe their kids with Santa’s naughty list.
The cheeky ad sees the supermarket tell customers that there’s no naughty list this year, as it urges people to treat themselves. Cue pandemonium across the UK with kids refusing to play ball because they believe there’s no Christmas sanction this year.
Parents took to Twitter to blast the supermarket for taking the naughty list away, as they now can’t use it to bribe their kids to be good.

Tesco’s Santa ad lands them on the naughty list

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