Hails & Fails – Nov 27th 2020
While Trump conceded (kind of) and the UK Government should have saved us all a lot of heartache by announcing that we were all going to be in Tier 3, PR campaigns have still dominated headlines this week with The Queen, ASDA and KFC all winning great coverage for fantastically Christmassy campaigns. McDonalds ended the week being labelled as jerks after their new Caribbean-inspired sandwich fell short in the authentic stakes!
HAILS
The Queen Launches Her Own Gin
We know Lillibet loves a tipple and this week she went one step further by launching her own royal gin just in time for Christmas. Made from plants grown on The Queen’s Sandringham Estate in Norfolk, the Sandringham Celebration Gin has been made in a distillery on the royal estate, and retails at £50 per 50cl bottle. The gin is flavoured with leaves from myrtle plants grown at Sandringham, as well as exotic Sharon fruit from the estate’s garden. Essex TV queen Gemma Collins also launched a gin this week – meaning the good burghers of Brentwood will be having as big a pre-festive royal p*ss up as their counterparts in Sandringham this weekend. Media salivated over both stories, of course.
ASDA Launches Christmas Dinner in a Box – for £15
Asda have won plaudits after putting together a £15 Christmas Dinner box – designed to serve 8 people on December 25th. A brilliant idea to simplify Christmas shopping, containing the essentials for the big day like pigs in blankets, roast potatoes and even the dreaded sprouts. It might not be premium but it does the job and won mass media coverage and acclaim online. Result!
KFC release finger lickin’ good Christmas clothing range
KFC have turned heads by launching their first clothing line – including limited-edition Christmas jumpers, tees, sweaters and accessories, embracing iconic KFC visuals to transform any winter wardrobe (because we all want to look like a bargain bucket inspired fashionista this December, right?). Regardless of the questionable sartorial credibility of the range, media was licking its fingers at the prospect, with the story winning widespread coverage. How long till they reveal a ‘cluck’walk for the next London Fashion Week?
FAILS
McDonald’s is Roasted for its new Jerk Chicken Sandwich
McDonald’s landed in the middle of some very spicy criticism online this week after it was accused of cultural appropriation for its new jerk chicken sandwich. Customers were furious and complained that simply adding jerk sauce to a chicken sandwich didn’t make it authentic Jerk Chicken. Others protested and said McDonald’s should change the name of its new product, leaving many asking if its McDonald’s or their sandwich which is the biggest jerk…
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