Pringles chose Movember 2020 to launch its first UK charitable campaign this week, winning admiration everywhere with a bold and headline-grabbing stunt – shaving the iconic moustache from the face of its much-loved ambassador Mr. P. The famous character’s tash has been a permanent fixture since the launch of Pringles in 1968. Pringles revealed the news across their social channels in a bid to drive more open conversations around mental health and inspire people to ‘Pop, Share, Chat’. And social media was alight with chatter about the campaign, as a result.