Hails & Fails – Nov 6th 2020

Despite the headlines being dominated by the US Elections and UK Lockdown 2.0, there have been some great PR campaigns this week with Burger King, Foodhub and Pringles all hitting the mark and winning great coverage. Gap, unfortunately, tried to jump on the US Elections and fell wide of the mark…

HAILS

Burger King gets customers to order from rivals to help during lockdown

Burger King won acclaim and blanket coverage this week when it urged customers to order from its rivals to support hospitality jobs over lockdown. Using Twitter, Burger King asked its customers to buy from McDonald’s, KFC, Subway, Domino’s Pizza and more because they ‘really need your support’, adding that ‘thousands of jobs depend on it’. Bravo!

Burger King gets customers to order from rivals to help during lockdown​

Foodhub causes a storm with National Sandwich Day Debate

When is a sandwich not a sandwich? When it’s a burger, it seems. At least, according to takeaway delivery app (and Brazen client) Foodhub – who this week revealed that Britain’s favourite sandwich is, in fact, a burger! Cue controversy and frenzied online conversation, as well as widespread national and regional media coverage, as Brits discussed the merits of sandwich fillings surrounded by bread everywhere from John O’Groats to Lands End. So, is a burger a sandwich? You decide…
Foodhub causes a storm with National Sandwich Day Debate

Mr Pringle loses his iconic moustache for Movember

Pringles chose Movember 2020 to launch its first UK charitable campaign this week, winning admiration everywhere with a bold and headline-grabbing stunt – shaving the iconic moustache from the face of its much-loved ambassador Mr. P. The famous character’s tash has been a permanent fixture since the launch of Pringles in 1968. Pringles revealed the news across their social channels in a bid to drive more open conversations around mental health and inspire people to ‘Pop, Share, Chat’. And social media was alight with chatter about the campaign, as a result.

Mr Pringle loses his iconic moustache for Movember

FAILS

Gap fails to trump the US Election news agenda

Gap was forced to delete a political hoodie tweet after a huge backlash online – sending the firm’s hopes of capitalising on the US Elections into a downward spin. What the retailer said was “a message of unity” was quickly slammed as “tone deaf” online. The post was quickly deleted after some media commentators said that this particular moment in time, where America is incredibly divided, should not in any way become an opportunity for content.

Gap fails to trump the US Election news agenda

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