Some say ASDA won Christmas before it ever really began, and we have to agree. First to release is always a risky move, so you’ve got to go big or go home and they went Hollywood big.
The supermarket partnered with Warner Bros to bring funny man, Will Ferrel, as the nation’s favourite Christmas character, Buddy the Elf, to our screens – almost 20 years after the film was released.
Using clips from the original film, Buddy wreaks 90 seconds of havoc through an Asda store; pestering staff, chowing down on pigs in blankets and belting a tune out over the store tannoy system.
Festive fun at its finest, winning coverage and kudos aplenty.