Aldi has replaced its popular Kevin The Carrot character from its annual Christmas adverts with a grumpy Christmas banana.
Aldi’s 2021 Christmas advert introduced eBanana Scrooge this week and while Kevin is nowhere to be seen, the tiny yellow banana sleeping on a plate next to a mince pie stole the Christmas show.
Cues giggles and ‘awws’ all round when the little banana is ignored by Santa in favour of a mince pie and he yells: “Why didn’t he take me? I hate Christmas!”
The ad, which starred Marcus Radishford, also featured a cameo voice-over from the footballer, as well as a pledge by Aldi to donate 1.8 million meals to families in need this Christmas.
It’s been a massive hit with tonnes of media coverage and comments galore on social media.