Hails & Fails – November 19th 2021
This week’s Hails and Fails features everything from the next generation of sports stars gracing the pages of Britain’s oldest comic, a change in engagement from a social media giant and even a food retailer turning fashion powerhouse. Oh, and there’s a bit of a fok-ing surpise at the end. Enjoy these pieces from The Beano, YouTube, Aldi and a gin brand whose name you’re unlikely to forget….
HAILS
Beano celebrates Britain’s young sports stars
This summer’s sport superstars were celebrated in a special edition of iconic comic, The Beano. Amongst the diverse stars celebrated were tennis sensation Emma Raducanu, diver Matty Lee and swimmers Maisie Summers-Newton and Adam Peatty. The line-up of trophy and medal winners posed with their caricatures and four gold editions will be auctioned to raise money for Save the Children. Cue cartoon strip filled coverage across The Sun, Sky News and regional titles galore.
It’s one big like to the removal of the dislike
YouTube has taken the dislike option away from its engagement options for viewers in a move that the video social media giant says will ‘protect creators from attacks by trolls’. The action prompted coverage across consumer press, as well as lots of social chatter, generating debate on whether the change may be unhelpful for users looking for quality content. Whichever side of the fence you sit on, the change sparked interesting conversation around the need to balance creators’ mental health with user friendly functions.
From Milan to the Middle aisle
Discounter Aldi has made a further foray into fashion with the launch of a Christmas jumper collection, Aldimania, inspired by some of the fash pack’s more expensive styles. The range launched with a supermarket-set shoot and a livestreamed runway show, using the supermarket’s middle aisle as the catwalk will follow. The story slayed the news agenda with blanket coverage from The Metro, Mail Online, Mirror and more.
FAILS
OMFG! Gin brand forced to apologise for product name
Spirits brand Fok Hing has had its name deemed offensive in a landmark ruling by the alcohol industry’s Independent Complaints Panel. The ruling means the business has to reconfigure all of its packaging and marketing in order to meet international guidelines – a costly and embarrassing process. Worldwide coverage around the ruling generated many negative comments, although we expect the brand won’t be too fok-ing upset for long.
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