Hails & Fails – November 24th 2023
Black Friday means one thing: Christmas shopping has officially begun. But first, enjoy these wonderfully smart PR campaigns that we think are nothing short of gifts to each brand.
Snoop Dogg casually broke the internet with an “announcement”, Trainline wowed us with a new partnership and Checkatrade made headlines with a headline. While Amazon is our shock fail of the week.
HAILS
Snoop Dogg stuns with stunt
Famous rapper and notorious stoner Snoop Dogg announced that he was “giving up smoke”, sending the internet into a frenzy.
Across the globe, people discussed the decision in genuine shock, with rumours of lung cancer emerging.
But the whole thing turned out to be a PR stunt adverting Solo Stove, a fire pit brand, who have now announced the star as their official ‘smokesman’.
If this isn’t genius, we don’t know what is.
Trainline helps Missing People
Travel app Trainline partnered with charity Missing People to launch urgent, geo-targeted missing person appeals, all via the popular app.
Images of local people who have been reported missing will now be automatically displayed on the Trainline app, used by millions of people every day in UK train stations, with users being provided key details and next steps to take if they spot someone or have information.
With the potential to end the agony of families not knowing what happened to a loved one, the partnership is, again, genius.
Man U mocked by billboard
Manchester United fans, look away…
The latest billboard by building vetting service Checkatrade is currently taking a dig at Manchester United’s poor on-field defence and infamous leaky roof, with some seriously smart copy.
Positioned just minutes from Old Trafford stadium, Red Devil fans will be unamused.
Everyone else, enjoy the brilliant advert below!
FAILS
Next-year delivery?
Hundreds of Amazon staff are on strike this Black Friday, one of the busiest shopping days of the year, in what is the largest day of industrial disruption in the brand’s history.
Members of the GMB union are amid a pay dispute with the e-commerce giant, with thousands of employees currently on the picket line outside the firm’s Coventry site.
GMB official Amanda Gearing said: “Working people who make Amazon’s business model possible stand up are demanding their share of the company’s enormous wealth”.
Amazon has insisted that customers would not be affected…
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