Hails & Fails – November 4th 2022
As the nation prepares for tomorrow’s big Bonfire Night celebrations there have been some substantial PR fireworks launched into the media this week.
Confectionery giant Mars Wrigley eliminated a famous Christmas chocolate, Brazen client Farmhouse Inns gave us a gravy and Yorkshire pudding drink and online takeaway ordering app Foodhub, also a Brazen client, caused national debate by revealing Britain’s favourite sandwich. It was another difficult week for The Tory Party however, after one of its MPs was publicly derided for a jaunt into the jungle.
HAILS
Bounty bars removed from Celebrations tubs in trial
Chocolate manufacturer Mars Wrigley is eliminating Bounty bars from of its Celebrations tubs.
The coconut-chocolate, a mainstay of the Christmas Celebrations tub, is ‘disliked’ by nearly 40% of Brits, Mars says.
So, a special run of No Bounty tubs will go on sale at Tesco stores in the run-up to Christmas.
However, Mars said it hasn’t decided if the treats will be banished for good. Because for 18% of chocolate fans, it is still their top choc of choice.
Removing the mini-icon has won huge debate on socials and tonnes of media coverage this week.
Farmhouse Inns launch Carvery Mock-a
Brits can’t get enough of gravy on their roast dinner – so how about gravy as a drink…with its very own Yorkshire pud topping?
That’s exactly what Brazen client Farmhouse Inns introduced this week – the Carvery Mock-a is a cup of gravy, served in a traditional festive red cup (just like the ones certain coffee chains use for their over-priced festive drinks) topped with a Yorkshire pudding.
Brits were offered a Carvery Mock-a for free this week at Farmhouse Inns across the UK.
All customers needed to do was visit their local Farmhouse Inn and request one at the carvery station.
The story won over 100 media hits right across the gamut of UK media.
Foodhub stirs national debate with the UK’s favourite sandwich
It might be a staple of the traditional British table, but the bacon butty has been toppled as our favourite sandwich.
In a closely fought contest, the cheese toastie has been named the top sandwich of 2022 in new research from Brazen client, online food ordering app Foodhub.
A plain cheese sandwich rounded off the top three, while tuna sandwiches proved the most unpopular.
The sausage sandwich proved best of the rest, coming in fourth, beating prawn mayonnaise and egg mayonnaise.
Widespread coverage of the story landed squarely across national and regional media today, as well as provoking a hot primetime debate on TV show This Morning!
FAILS
Tory Party under fire as MP Matt Hancock flees Parliament for the jungle
Matt Hancock, the former Health Secretary, has signed up for TV show I’m A Celebrity…Get Me Out of Here!…and caused another storm for the under-fire Tory Party.
As a result of joining the popular reality show, Hancock has had the whip suspended with immediate effect – and received widespread criticism in the media and on virtually every social platform.
While the likes of Mike Tindall, Chris Moyles and Olivia Attwood had already been announced as celebrity contestants, Hancock joins the star-studded line-up as an extra campmate.
Not exactly what Rishi Sunak needs in his first few tender weeks of office, right?
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