Hails & Fails – Oct 30th 2020

Despite the depressing weather and negative news agenda, it’s been another notable week for impactful PR campaigns with Showcase Cinemas, Costa Coffee and Samsung all winning great coverage nationwide because of campaigns that turned heads and raised smiles nationwide. Tesco, meanwhile, got it completely wrong…

HAILS

Showcase turns to ‘Snowcase’ and wins a blanket of snowy coverage

Brazen client Showcase Cinemas brought Christmas joy to the nation two months early, with a showing of the UK’s most popular seasonal movie – Home Alone – in all of it UK cinemas. They even turned one cinema into a Snow-case winter wonderland complete with Christmas Trees, Candy Canes and made it snow inside! Cue blanket media coverage and sold out screenings in multiple locations – even TV star Keith Lemon turned up to join in the fun.

Showcase turns to ‘Snowcase’ and wins a blanket of snowy coverage

Costa Coffee Goes Iconic for Chocolate Launch

Costa Coffee won blanket national coverage for the launch of its new festive drinks menu that features well-known chocolate flavours such as After Eight, Terry’s Choc Orange and Quality Street. We love a bit of re-nosed nostalgia here at Brazen too – and tapping into the icons of chocolate past is a genius stroke! The media obviously agreed.

Costa Coffee Goes Iconic for Chocolate Launch

Samsung Spooks Stevenage with Halloween Stunt

Samsung won big plaudits after transforming an historic house into a spooky Halloween home with its first makeover in 300 years. The Old Bury’s transformation included theatrical fog and scary lighting, as well as a state-of-the art project mapping showing moving skeletons on the front of the house. The oldest house in Stevenage old town was brought back to life to give the residents a unique Halloween celebration. And the media loved it.

Samsung Spooks Stevenage with Halloween Stunt

FAILS

Tesco gets it wrong with ‘essential’ Welsh purchases

Tesco came under fire this week from the Welsh ministers after telling a female customer she could not buy sanitary products during lockdown. The supermarket had to apologise after saying it could not sell sanitary towels and tampons from a store in Cardiff because they weren’t deemed ‘essential’. The Welsh Government has banned the sale of non-essential items in supermarkets during a 17-day lockdown. But the retailer’s error has been described as “absolute madness” by politicians.
Tesco gets it wrong with ‘essential’ Welsh purchases

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