Hails & Fails – October 13th 2023
An absolutely awful week for news is made a little brighter with these fantastic PR campaigns including two from Brazen!
Norwich City Football Club teamed up with The Samaritans to show full support, Sexy Fish made a Brazen arrival to Manchester and fellow Brazen client SEA LIFE gave a turtle a second chance at life! It wasn’t a good week for Lush though, after they left customers and the wider public furious.
HAILS
Club shows its support
To mark Mental Health Day, Norwich City Football Club created a video which has left both fans and the world moved.
The video, which follows two football fans as they watch games together, has received global acclaim for its portrayal of mental health.
Radio 1 presenter Roman Kemp tweeted that it was “the best bit of mental health awareness he had ever seen”.
Watch till the end.
Brazen Boutique Makes Waves for Sexy Fish Manchester
Specialist hospitality and events division, Brazen Boutique, launched the highly-anticipated Sexy Fish Manchester with a night of serious sexiness.
The opening party gave VIP guests a first look inside the opulent, Asian inspired dining destination, that has completely transformed the former Armani store on Deansgate.
The packed red carpet welcomed celebrity faces including Helen Flanagan, Lucy Mecklenburgh and Christine McGuinness.
90 coverage hits across Mail Online, OK! Magazine, HELLO, plus key regional media? Now that’s fin-tastic.
Turtle-y great coverage
Brazen secured widespread coverage for a SEA LIFE conservation piece this week, which highlighted the rescue, rehabilitation and release of a turtle that was found washed up on a Scottish beach last year.
Iona, named after the island she was discovered on, was taken to SEA LIFE malnourished and dehydrated. But due to the hard work of the animal care team, she made a remarkable recovery and recently travelled nearly 1,700 miles to Azores in Portugal where she was released back into the wild.
The story won an incredible 280 coverage hits (and counting) – now that’s something to shell-abrate!
FAILS
Major backlush
Cosmetic giant Lush had a true PR nightmare after an employee put up a poster reading ‘Boycott Israel’ in the window of its Dublin store following Hamas’ horrendous attacks on Israel this week.
The poster quickly circulated on social media with more than 1.9million people seeing it and the backlash was swift – with customers not hesitating to boycott the store itself.
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