Hails & Fails – October 1st 2021
While the nation went popcorn-potty for the new James Bond movie, PR campaigns continued to add thrills to the news agenda with some shaken, not stirred campaigns this week. Marks & Spencer turned dogs into pigs, Häagen-Dazs turned ice-cream into alcohol, and Brazen client SEA LIFE introduced a Bond-obsessed Octopus. It was a week to forget for online fashion store Shein though, after it angered women everywhere with an outrageous take on female clothing sizes.
HAILS
M&S introduces a Percy Pig outfit for your dog
You can now buy a Percy Pig outfit for your dog, thanks to M&S.
The cute outfit is ‘pawfect’ for every Percy fan, and is available to buy on the Marks and Spencer website.
The hooded jumper features an embroidered face, plush ears and a curly tail, and is made with added stretch for comfort. It even features an adorable hood so your pooch can be extra cosy.
It’s unsurprisingly won coverage everywhere this week.
Häagen-Dazs launches adults-only autumnal ice-cream
Ice cream fans wanting a boozy treat will be inspired by the news that Häagen-Dazs is launching two limited edition autumn flavours with an alcoholic twist.
The ice cream giant is introducing two adults-only flavours as part of their Cosy Cocktail Collection, available throughout October.
Sweet-toothed fans can dip into Rum Salted Caramel and Biscuit, and an Irish Whiskey and Chocolate Waffle flavour for £4.99 a tub.
Seriously – take our money already!
SEA LIFE Centre reveals an Octopus which has a James Bond obsession
Brazen client SEA LIFE has revealed an octopus at its centre in Weymouth has developed an obsession with James Bond.
The animal, named Gamora, has been given the nickname ‘Octopussy’ after becoming 007’s biggest fan during lockdown, as she would always swim and watch Bond when it was shown to the creatures at the SEA LIFE centre during the pandemic.
The Animal Care Team have now added official Bond merchandise into her tank and the creature has been seen playing with an Aston Martin car and a shaken, but not stirred, martini glass.
Cue coverage everywhere…
FAILS
People outraged after fashion brand says size 10 is XL
Shoppers have taken to social media in outrage after a size 10 knitted cardigan appeared on fashion store Shein’s website described as an ‘XL’.
The product – the DAZY Drop Shoulder Patched Pocket Open Front Cardigan – is priced at £25.49 and lists a size four as a small, a six as a medium, an eight as a large and a 10 as an extra large.
Outraged women have called out the brand online for reinforcing negative stereotypes about body size.
Ouch!
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