Hails & Fails – October 20th 2023
It’s been a week where hard news has dominated. But there have been some precision PR campaigns which have absolutely hit the target too.
Brooke Bond Taj Mahal Tea broke records with a tea-inspired billboard, ITV set homework to get the nation talking and Iceland showed us who wore it best. Unfortunately, it was a week to forget for AirAsia after their boss attracted criticism for a topless LinkedIn photograph.
How Brooke Bond made music with a billboard
Tea brand Brooke Bond Taj Mahal created the largest environmentally interactive billboard.
At an impressive 150 feet wide, the installation is activated by rainfall, creating a classical Indian form of music called ‘Raag Megh Malhar’ traditionally associated with monsoon season.
The billboard has even officially been recognised by the Guinness World Records.
The homework you can’t fail
Mental health has declined in almost 40% of school children, so ITV has assigned the UK “a new kind of homework” to provoke important conversations at home and mark the second year of the #BritainGetTalking campaign.
The worksheet, which aims to get children expressing what’s on their mind, has been sent to every school in the country to download…and won loads of coverage.
Shopping bag or Balenciaga tote?
Unprofessional massage photo skewers AirAsia boss
AirAsia boss Tony Fernandes has had to deal with a public backlash after posting a picture of himself getting a topless massage during a management meeting.
The one time owner of QPR football club shared the image in a LinkedIn post, writing that he had endured been a “stressful week”.
But the photo has been widely criticised across social media, with some describing it as “unprofessional”, as well as “inappropriate and absurd”.
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