Hails & Fails – October 21st 2022
It’s been an unbelievably topsy turvy week of political resignations and upheaval – but that’s not stopped a host of prime PR campaigns from cutting through the busy news agenda.
The BBC made a climate statement with a new Eastenders treatment, Brazen client fenjal revealed that the late Queen is Britain’s most iconic woman and national tabloid newspaper The Daily Star beamed ‘Liz the Lettuce’ onto the Houses of Parliament.
It wasn’t a great week for HSBC though, following an official censure for greenwashing.
HAILS
BBC changes EastEnders iconic credits in aid of climate change
BBC soap EastEnders is making a major change to its iconic credits in aid of the climate change emergency.
The closing credits for the soap are being transformed to highlight how the challenges frozen regions are facing could affect London.
Whilst the change is to aid with the climate emergency, it is also to promote the final episode of the hit documentary of Sir David Attenborough’s series Frozen Planet II. Either way, it has certainly got people talking.
Her Majesty the Queen named as Britain’s most iconic woman
Brazen client fenjal revealed that Queen Elizabeth II is the most iconic woman of the past 60 years.
The late monarch was the clear winner of the fenjal poll which asked more than 2,000 Brits to vote for their top female role models.
Diana, Princess of Wales came in second place, while Catholic nun Mother Teresa was in third.
The story, released to celebrate the 60th anniversary of the luxury skincare and bathing brand, landed widespread coverage across national and regional media this week – mopping up a raft of national media hits including the Mail Online, Daily Mirror, Daily Express, Metro, The Sun and Daily Star.
Liz the Lettuce beamed onto Parliament
Liz the Lettuce has become a bit of an icon this week hasn’t she? Upstaging the now former Prime Minister Liz Truss at every turn.
It got even more bizarre on Thursday night as Liz the Lettuce, who officially lasted longer than the Prime Minister, was beamed onto the Houses of Parliament.
While the ink was still drying on Liz Truss’ resignation, the Daily Star’s Liz live stream (which asked the question “Which wet lettuce will last longer?”) lit up Parliament.
Old school but brilliant.
FAILS
HSBC misled consumers with ‘greenwashing’ adverts
HSBC has misled consumers and greenwashed its reputation, according to the Advertising Standards Authority (ASA).
The watchdog said the UK’s biggest lender made unqualified claims and omitted details about its environmental credentials in two high street adverts that appeared in October last year.
A flurry of complaints from members of the public had accused HSBC of “greenwashing” its record by selectively promoting its green initiatives, while failing to disclose information about its continued financing of fossil fuels.
HSBC has been censured and banned from publishing the adverts again in their original form.
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