Hails & Fails – October 27th 2023
With Halloween just around the corner, people across the world will be getting creative with their costumes (or excuses as to why they’re not in one!) Well, here’s how it’s done!
GirlvsCancer got us gasping, Specsavers got us listening and Tinder got us matching. Though it was a shocking week for Parisian art gallery The Grevin Museum as they got us shaking our heads.
HAILS
F*ck cancer. Literally
60% of women with cancer suffer from sexual dysfunction, so charity GirlvsCancer created a series of provocative, very brazen OOHs to fight the taboo of cancer and sex.
Released in Breast Cancer Awareness Month, the billboards that speak for themselves are complemented by three films featuring women talking about their own personal cancer journey and how their diagnosis affected their sexuality.
The aim? To make sexual wellness a part of routine cancer care.
Match made in family
Tinder introduced a game-changing new feature: Tinder Matchmaker, an update that allows up to 15 of your closest friends and family to swipe for you for 24 hours.
Inspired by the insight that 75% of singles discuss their dating life with their loved ones, the 24 hours matchmaking opportunity is so genius it’s frightening.
Mum, if you’re reading this…
Never gonna go to Specavers!
Specsavers raised awareness about hearing health by putting their creativity and fab sense of humour to good use.
Collaborating with musician Rick Astley, the campaign sees his 80s hit ‘Never Gonna Give You Up’ reimagined with witty, misinterpreted lyrics like “never gonna run around with dessert spoons” and “you wouldn’t catch nits from any other guy”.
A brilliant idea, by the sounds of it.
FAILS
Between The Rock and a hard place
A Parisian museum was accussed of “whitewashing” wrestler-turned-actor Dwayne “The Rock” Johnson.
The Grevin Museum proudly unveiled a life-sized waxwork of the star earlier this month, but his skin tone came under immediate question with The Rock himself, who is of dual-heritage, asking them to “update my wax figure with some important details, starting with my skin colour”.
Staff have now fixed it…
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