Hails & Fails – October 28th 2022
It was a week swamped by political debate in the media – thanks Rishi – but, from trainers to trains, there have been some amazing PR campaigns providing a much-needed antidote to all that oh so sober Parliamentary coverage.
Disney gave us a plus-sized heroine, easyJet launched art classes at 50,000 feet and Trainline got Craig David to release a pop song about trains.
It wasn’t a great week for Kanye West though, after he was publicly and unceremoniously ejected from a famous shoe brand’s HQ.
HAILS
Disney wins praise for its first plus-sized heroine
Fans are praising Disney for its first ever ‘plus-sized’ heroine.
‘Reflect’ is an animated short that was released by Disney as part of its Short Circuit Experimental Films compilation.
It follows Bianca, a young ballet dancer ‘who battles her own reflection, overcoming doubt and fear by channeling her inner strength, grace and power’.
It’s being shown on Disney+ and has become a huge topic of conversation online, with many Disney fans thrilled to see such representation on screen.
easyJet launches AirCraft
Budget airline easyJet has launched AirCraft, a new arts and crafts initiative to encourage children to get creative on flights.
Mums and dads will also know their kids are in safe hands – as the campaign was created alongside Art Attack legend Neil Buchanan.
The presenter has recorded how-to video tutorials for kids, providing tips on how to draw and use their imagination to create travel-inspired artwork.
He is also hosting live art classes for families flying with easyJet in the “Gateway” lounge at London Gatwick.
Trainline and Craig David release pop song about trains
Pop star Craig David has launched a new song, ‘Better Days (I came by train)’, in partnership with Trainline.
The track launches the company’s ‘I Came By Train’ campaign to raise awareness of the environmental benefits of rail.
They hope ‘I came by train’ will boost UK rail travel, particularly among young people, in a bid to encourage people to take more journeys by train.
Loads of coverage for the story – they just need to get the trains to run on time now, right?
FAILS
Kanye gets kicked out by Skechers
It has not been a great week for the walking, talking multi-media brand that is Kanye West, has it?
First, Adidas, the German sportswear giant, cut ties with him over alleged anti-Semitic remarks he made on social media.
Then he is unceremoniously removed from the Los Angeles HQ of shoe brand Skechers after apparently showing up “unannounced and uninvited”. The firm says he was “engaged in unauthorised filming” and that it has “no intention” of working with the rapper and designer.
Ouch!
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