Hails & Fails – October 6th 2023
The Birmingham-to-Manchester high-speed line has been axed, dashing hopes that the north of the UK would get some much needed investment. To cheer us up, here’s the top PR campaigns for the week…
Marmite got Gen Z’s full attention, Winnie-the-Pooh is saving the trees and Page 3 has made a monumental comeback. Burger King on the other hand has left many disappointed.
HAILS
Let’s spread it on!
43% of 18-24 year-olds haven’t tasted Marmite, so – to target a younger demographic, the condiment brand famous for brazen campaigns has created a hilarious 60-second ad of dirty-minded puppets trying the spread for the first time.
The cheeky campaign, titled “First Timers” uses playful innuendos and a catchy electro track to cause a stir and get uni students to “pop their Marmite cherry”.
We’ve lost count of how many times we’ve watched it.
It’s Pooh’s planet, too
Arguably the most famous children’s book of all time, Winnie-the-Pooh, has been re-illustrated in a bid to help tackle deforestation.
Heart breaking illustrations throughout the book ‘Winnie-the-Pooh: The Deforested Edition’ reimagine Pooh’s world… without trees. Barren woodland replaces luscious forest and Pooh’s friends have nowhere to live.
A powerful idea from brand Who Gives a Crap Inc, which makes eco-friendly toilet paper from bamboo.
One more Page 3
The ever controversial Page 3, which featured topless models in the UK’s top tabloids for decades, has been brought back to raise the profile of Breast Cancer Awareness Month.
Starring a topless model who has had an elective double mastectomy, the latest Page 3 has been described as “the most inspirational and empowering Page 3 shoot of all time”.
A perfect example of a “why didn’t anyone think of this before?” idea. Bra-vo!
FAILS
Burger King and Russia
After the outbreak of war in Ukraine, Burger King’s owner pledged to stop trade in Russia. But more than a year later, the chain remains open.
Asked by the BBC about the 800 stores, a spokesperson for the Canadian-American company said the firm had no updates; saying simply that it would take “some time”.
Fast food has never been so slow.
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