Hails & Fails – September 1st 2023
Thanks to a UK air traffic control meltdown, the bank holiday was a day of misery and disruption with 200,000 holidaymakers hit by delays and cancellations. Luckily, things were a lot smoother in PR…
The England and Wales Cricket Board made an important change, LEGO reminded us why they’re a household name and Subway proved to the world that sandwiches aren’t boring. A week to forget for Burger King on the other hand with a whopping lawsuit.
A more equal game
England and Wales women’s cricket match fees now equal men’s with immediate effect, in a monumental move for sports.
Discrimination was found to be “widespread”, with the Independent Commission for Equity in Cricket (ICEC) finding that the average salary for England women is just 20.6% of that for England men, while the England women’s captain’s allowance is 31% of that awarded to the men’s captain.
But in a first step towards change, the match fees paid to a player for each match appearance in addition to their wider salary has been standardized; a move that follows this summer’s women’s Ashes series, which attracted record-breaking crowds.
Lego braille bricks
Blind and partially sighted children can now play with LEGO bricks coded with braille in an inspiring new initiative.
The speciality bricks work by using the iconic studs of LEGO to correspond with braille,
The bricks will be available to the wider public from next month and are fully compatible with other LEGO kits, making play time more inclusive than ever! Well done, LEGO.
Flying off the shelves
Subway have created, quite literally, an elevated sandwich experience – a flying sub-marine!
The aircraft that resembles a cold cut sub will fly superfans 1,000 feet up in the air while they sample four new Deli Hero sandwiches.
Unfortunately, flights are only available in the US in Miami, Kansas City, Atlanta and Orlando so we’ll have to settle for eating lunch on the ground here in the UK.
A whopper of a law suit
Fast food giant Burger King is in trouble for allegedly making it’s burgers appear 35% larger on menus than they are in reality.
A lawsuit accuses the brand of misleading customers by showing Whoppers with more than double the amount of meat compared to what was actually served.
But Burger King has said the claims are false, arguing that it was not required to deliver burgers that look “exactly like the picture”.
Burger King isn’t the only chain in trouble. Rivals McDonald’s and Wendy’s are facing a similar lawsuit in the US.
Want more information? Contact us here