Hails & Fails – September 22nd 2023
It’s been a week of media controversy with press accusations, brand bans and debate across the board. Amid all the noise, these amazing PR campaigns got the world talking. Nike kept it cool (as always), Listerine got their teeth stuck into an important topic and eBay became even more convenient. While Greggs got themselves into a bit of a pickle… not the tasty kind.
HAILS
Just do it… on water!
Sportswear brand Nike created a floating basketball arena on a lake in Slovenia to show that players wearing the new Luka Doncic Jordans can walk on water, not just Air.
Named after the Slovenian basketball star, the latest release pays homage to “the first nation to be named a ‘Green Destination of the World’ in its entirety”.
With its icy-blue colour palette, the lake’s crystal-clear water is truly the perfect backdrop. A stunning idea!
Filling the gap
Just 4% of dentists in the U.S. are Black – yet over 40% of Black adults are currently living with dental cavities and tooth decay.
Armed with these powerful insights, mouthwash brand Listerine has partnered with lifestyle brand Compound to create a limited edition bottle designed by contemporary artist King Saladeen, as well as a song inspired by the ‘whoa’ feeling of a refreshed, clean mouth.
All proceeds go to the IDID (Increasing Diversity In Dentistry pipeline program).
A seriously refreshing campaign.
Ebay cooks up a storm
The UK’s first air fryer restaurant is opening in London this month!
No 1 bestselling cookbook writer and self-confessed air fryer enthusiast Nathan Anthony aims to demonstrate the versatility of the device with a one night only popup: Shoreditch AIR.
Hosted by e-commerce website Ebay, the menu will include 12 small plates all made in the easy, convenient and popular kitchen gadget.
A lazy cooks dream!
FAILS
Greggs is confused
A Greggs branch in the North Yorkshire market town of Richmond was accidentally displaying scenic pictures of London’s Richmond upon Thames in its store.
Thankfully, Northerners can take things on the chin, so shoppers in the North Yorkshire town were amused rather than upset; with one resident, Mark Denton, even offering to supply the bakery with his own photos of the correct town for a free slice of pizza.
The black-and-white framed photographs have now been removed from the bakery.
Oops!
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