Hails & Fails – September 30th 2022
Hello Autumn, my old friend. We may have seen leaves on the pavements and plummeting temperatures this week but there have been plenty of hot PR campaigns to warm the cockles. Virgin Atlantic boosted its diversity credentials, Tesco used TikTok to give its tills a voice and Swedish kids fashion brand Kuling launched a muddy catwalk. It was a sticky week for supermarket Lidl though after they were ordered to melt chocolate bunnies.
HAILS
Virgin Atlantic staff can choose which uniform to wear
Virgin Atlantic’s staff can now wear whichever of its uniforms they feel most comfortable in, regardless of their gender.
The airline has announced a gender identity policy and staff get to choose which of the Vivienne Westwood-designed outfits they wear to work – “no matter their gender, gender identity or gender expression”.
Virgin has said the change is to reflect the diversity of the workforce and to reinforce inclusivity.
The airline is to start using optional pronoun badges for crew and passengers, who can request them at check-in to make sure their preferred pronouns are used.
Tesco uses TikTok to find the next 'voice of the checkout'
Supermarket Tesco has launched a TikTok competition to find the voice of its self-service checkouts.
In a TikTok video, the supermarket encouraged fans to ‘audition to become the new voice of Tesco checkouts’ by ‘duetting’ with a self-service machine then sharing it, adding the hashtag #TescoVoiceOfCheckout.
Customers can win 10,000 Clubcard points and hear themselves telling people to scan their Clubcard when they go shopping if selected.
The Mud Runway gives kids a unique catwalk
Kids fashion brand Kuling turned heads with a unique catwalk at Stockholm Fashion Week this week.
The Swedish brand launched a project called The Mud Runway – to showcase what they think a fashion show aimed at kids should be.
The Mud Runway, a muddy obstacle course built on a playground in central Stockholm, was conceived to showcase how durable the brand’s kids clothes are.
Filled with kids for the event, the little ‘uns could run, play and explore for a few hours while trying out the brand’s Autumn collection.
FAILS
Lidl ordered to melt chocolate bunnies
Lidl has been ordered to melt tonnes of chocolate bunnies after a Swiss court said its big-eared product was too similar to the famous Lindt version.
The court ruled that Lindt chocolate bunnies deserve protection from the copycat version produced by the German discount supermarket.
Lidl has now been ordered to stop selling its product and destroy remaining stock.
Lindt’s chocolate bunny is one of the Swiss brand’s bestselling products, particularly popular in the Easter season.
Ouch!
Want more information? Contact us here