Ford has designed a car as a response to a homophobic comment.
When the car company released the Raptor, someone on social media described the vehicle’s original colour of Performance Blue as ‘very gay’.
Instead of letting trolls hide behind their keyboards, they took the comment on board and decided to up the ante.
They now have the rainbow flag sweeping across the chassis for the ‘Custom Very Gay Ford Ranger Raptor’.
It took 60 hours and 30 square metres of film and glitter to put the colourful statement on the vehicle.
Tonnes of positive media coverage as a result too!