“Giving control back to users is one thing social media platforms rarely do, and this is a big step! Will everyone embrace the mystery of what their like count is to their followers? I doubt it, but those that do may find themselves being more creative and experimental, as no longer being constrained by the number their content generates. Also, there are many reports of how social media impacts our mental health, this feature may be a step in the right direction for those feeling the pressures of living in a virtual world.”
Matthew Cooper – Senior Social Media Account Manager