That was the week in digital – 8th June 2012

[TWITTER] Twitter Rebranding: Bird’s the Word, But No Words Allowed

Twitter announce a new logo without the word Twitter in it. As is the way these days, it was soon turned in to spoof, with Batman Twitter quickly taking over popularity!

[INNOVATION] Why Every Entrepreneur’s Dream has Finally Come True | Brandwatch

Kickstarter is crowd-sourced funding for whatever you want it to be – setting up your band, moving house or even setting a start-up running.

[SEO, SOCIAL MEDIA] Facebook and Twitter activity found to improve Google rankings – Brand Republic News

This shouldn’t be rocket science to anyone to be honest, and the report doesn’t include Google Plus, but it does have some nice Empirical evidence in it none the less.

[F-COMMERCE] Shop Direct social lead discusses his strategy and thoughts on F-commerce | The Drum

Nice piece looking at f-commerce from the point of view of the head of social at Shop Direct Group. Shame it largely focuses on f-commerce rather than totally social commerce solutions but a great read and insight none the less.

[ROI, SOCIAL MEDIA] Marketers Are Getting Worse at Directing Their Budgets Wisely | News – Advertising Age

“I know I waste half of my marketing budget, problem is I don’t know which half…” some nice evidence of a way to attribute the role that social plays in the sales funnel.

[NEWS] HootSuite Announces Strategic HubSpot Partnership

Hubspot track inbound marketing leads – Hootsuite manages social channels in one cool dashboard. Match made in heaven.

[OPINION] That old issue of transparency again: bloggers vs PRs on sponsored content | Wadds’ PR Blog

A really great read about the both legal and search rules around bloggers

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