Challenge & Solution
We created an award-winning PR stunt campaign to promote Merlin Entertainments & Blackpool Council’s #BlackpoolsBack ATL campaign.
How? We erected a world record breaking 18m beach ball on Blackpool beach and made headlines across the globe with this televisual stunt!
Plus ran a mummy blogger engagement programme, brought 30+ national media on press trips to Blackpool, and created an online resort guide written by children for children.
Results & ROI
- 135 hits, 132m reach
- 350K visitors driven to resort
- CIPR Consumer Campaign of the Year – Gold
