How a lot of hot air did the trick in getting families to look at blackpool with a fresh pair of eyes

Make it happen   Attract families back to Blackpool for the summer season

What we did   Created a Guinness World Record attempt for the world’s largest beachball (18m in diameter)

Screen time   Generated over 135 pieces of coverage – national press, TV, radio, online, social and blogs – worth over £1m

  • beach ball