Blackpool's Bouncing Back into the headlines

Challenge & Solution

We created an award-winning PR stunt campaign to promote Merlin Entertainments & Blackpool Council’s #BlackpoolsBack ATL campaign.

How? We erected a world record breaking 18m beach ball on Blackpool beach and made headlines across the globe with this televisual stunt!

Plus ran a mummy blogger engagement programme, brought 30+ national media on press trips to Blackpool, and created an online resort guide written by children for children.


Results & ROI

  • 135 hits, 132m reach
  • 350K visitors driven to resort
  • CIPR Consumer Campaign of the Year – Gold