Blackpool’s Bouncing back into the headlines
Insight
Blackpool was seen as tired and outdated. To win back hearts, we needed to help visitors see it ‘through the eyes of a child’.
Idea
We built (and blew up) the world’s largest beach ball (18m high) on Blackpool beach, a bold, visual stunt with global media appeal. The campaign also included mummy blogger engagement, 30+ national press trips and an online resort guide written by children, to showcase the destination’s fun side.
Impact
135+
PR Hits
135m
Reach
350k+
Additional visitors driven to resort
