![](https://wearebrazenpr.com/wp-content/uploads/2024/04/brazen-blackpool-beach-ball-hero.jpg)
Blackpool’s Bouncing back into the headlines
![Jaw to Floor logo](https://wearebrazenpr.com/wp-content/themes/brazenpr/img/2024/jaw-to-floor-logo-wide.png)
Idea
We created an award-winning PR stunt campaign to promote Merlin Entertainments & Blackpool Council’s #BlackpoolsBack ATL campaign.
How? We erected a world record breaking 18m beach ball on Blackpool beach and made headlines across the globe with this televisual stunt!
Plus ran a mummy blogger engagement programme, brought 30+ national media on press trips to Blackpool, and created an online resort guide written by children for children.
![](https://wearebrazenpr.com/wp-content/uploads/2024/04/brazen-blackpool-beach-ball-gallery-1.jpg)
![](https://wearebrazenpr.com/wp-content/uploads/2024/04/brazen-blackpool-beach-ball-gallery-2.jpg)
![Jaw to Floor logo](https://wearebrazenpr.com/wp-content/themes/brazenpr/img/2024/jaw-to-floor-logo-wide.png)
Impact
135
Hits
132m
Reach
350k
Visitors driven to resort
CIPR
Consumer Campaign of the Year – Gold
Award
Winning