Under One Roof for Great Northern Warehouse
Insight
In Manchester’s crowded hospitality market, new venues need to build awareness fast. Each opening also presents an opportunity to strengthen the destination behind it.
Idea
We created a launch blueprint that could be rolled out across multiple openings throughout the year. From immersive foodie events for journalists at Another Hand to social-first content creation for Açai & The Tribe, each activation generated excitement around the launch while reinforcing Great Northern Warehouse’s position as Manchester’s leading leisure destination. All under one roof.
Impact
40
coverage hits secured for Another Hand – the restaurant is now listed in The Michelin Guide AND is fully booked one month in advance!
15
coverage hits secured for Açai & The Tribe, 6 of which were stand alone articles detailing the launch of the healthy new breakfast spot
90%
of coverage secured for Another Hand and Açai & The Tribe featured a brand mention for Great Northern Warehouse
