Challenge & Solution

Longstanding client, dining and leisure destination, Great Northern Warehouse, challenged Brazen to help support the launch of two new hospitality brands, securing coverage for the individual eateries, while supporting the overall growth strategy for Great Northern Warehouse.

Brazen compiled a blue print launch strategy plan, to be used across all new brand launches throughout the year – a tried and tested method to land coverage hits for each of the hospitality outlets, while positioning Great Northern Warehouse as the no.1 leisure destination with dining experiences “all under one roof”.

To secure pre-launch coverage for friendly neighbourhood restaurant, Another Hand, Brazen hosted an intimate preview dinner with key foodie press contacts,  serving dishes from an open kitchen, which provided theatre AND the perfect picture opportunity for press.

To launch Açai & The Tribe, we took a slightly different approach to generating coverage pre-launch – utilising the açai bar’s extremely photogenic, brightly coloured smoothie bowls, Brazen invited along content teams from local media outlets, to snap Instagrammable and shareable content, tagging the brand to drive followers.


Results & ROI

  • 40 coverage hits secured for Another Hand – the restaurant is now listed in The Michelin Guide AND is fully booked one month in advance!
  • 15 coverage hits secured for Açai & The Tribe, 6 of which were stand alone articles detailing the launch of the healthy new breakfast spot
  • 90% of coverage secured for Another Hand and Açai & The Tribe featured a brand mention for Great Northern Warehouse