Challenge & Solution
Launch American apparel and global underwear specialist, Jockey’s first-ever women’s branded collaboration with high-street and online retailer, Urban Outfitters.
Working hand-in-hand with both brands, Brazen shot bespoke imagery that showcased Jockey’s great lingerie in a truly Urban Outfitters way. The content helped to make sure the collection captured media attention – placing the pants in key print titles and online pages.
Results & ROI
- Blanket national coverage including Metro, The Sunday Times STYLE, The Times Online, plus online hits on Yahoo! Style, sofeminine and FemaleFirst. With a PR reach of 162,737,292.