![](https://wearebrazenpr.com/wp-content/uploads/2024/04/brazen-butlins-masked-singer-hero.jpg)
Launching the Masked Singer experience at Butlin’s
![Jaw to Floor logo](https://wearebrazenpr.com/wp-content/themes/brazenpr/img/2024/jaw-to-floor-logo-wide.png)
Idea
Drive awareness of the exciting arrival of The Masked Singer shows to Butlin’s resorts, the home of entertainment.
Cut through the noise with a survey to reveal the nation’s karaoke habits, pulling out key data around Brits’ favourite karaoke songs and live performers. Plus a nationwide competition giving one family a VIP The Masked Singer experience to drive data capture.
We amplified our story with a fun and creative photoshoot at Butlin’s Minehead resort with popular characters making the most of the resort facilities.
![](https://wearebrazenpr.com/wp-content/uploads/2024/04/brazen-butlins-masked-singer-1.jpg)
![](https://wearebrazenpr.com/wp-content/uploads/2024/04/brazen-butlins-masked-singer-2.jpg)
![Jaw to Floor logo](https://wearebrazenpr.com/wp-content/themes/brazenpr/img/2024/jaw-to-floor-logo-wide.png)
Impact
46
Coverage hits across national, consumer, regional & online titles
10x
National hits including The Sun, Sunday Mirror and Daily Star
80.7%
Of online coverage achieved included a back link to the Butlin’s website
253.9m
OTS for the campaign