Challenge & Solution
Drive awareness of the exciting arrival of The Masked Singer shows to Butlin’s resorts, the home of entertainment.
Cut through the noise with a survey to reveal the nation’s karaoke habits, pulling out key data around Brits’ favourite karaoke songs and live performers. Plus a nationwide competition giving one family a VIP The Masked Singer experience to drive data capture.
We amplified our story with a fun and creative photoshoot at Butlin’s Minehead resort with popular characters making the most of the resort facilities.
Results & ROI
- A total of 46 coverage hits across national, consumer, regional & online titles
- 10x national hits including The Sun, Sunday Mirror and Daily Star
- 80.7% of online coverage achieved included a back link to the Butlin’s website
- Generated 253.9M OTS for the campaign