Launching the Masked Singer experience at Butlin’s

Drive awareness of the exciting arrival of The Masked Singer shows to Butlin’s resorts, the home of entertainment.

Cut through the noise with a survey to reveal the nation’s karaoke habits, pulling out key data around Brits’ favourite karaoke songs and live performers. Plus a nationwide competition giving one family a VIP The Masked Singer experience to drive data capture.

We amplified our story with a fun and creative photoshoot at Butlin’s Minehead resort with popular characters making the most of the resort facilities.