Challenge & Solution
Who knew coffee came in a (tea-shaped) bag? Brazen undertook a high-profile social & traditional PR campaign for Lyons – educating the nation about Lyons Coffee Bags and introducing a new brand ambassador, Mel Sykes. Combining media launch, news story, rich video & sampling.
Results & ROI
- 16 national media pieces, including online
- Reach of 945,603,679
- 14 event mentions, 6 posts from Melanie Sykes (97K Instagram followers)
- 141K video views, 305K Facebook reach, and 230 engagements
- 5.2K Twitter impressions and 300+ engagements
- 186 Instagram likes for posts around the partnership
