HOW WE TURNED MELANIE SYKES INTO BRITAIN’S MOST FAMOUS REAL COFFEE AMBASSADOR

Make it happen Educate and inform the nation about Lyons Coffee Bags – just like teabags, but coffee!

What we did Secured brand ambassador Melanie Sykes as the face of Lyons Coffee Bags & conducted media interviews with Mail Online and Closer Magazine. Staged a photoshoot & 3 interview videos plus introduced Mel at a media launch event in London.

Screentime 16 national media hits, PR & Social Reach of 945,603,679, 14 event mentions, 6 posts from Melanie Sykes (97K Instagram followers), 141K video views, 305K Facebook reach and 230 engagements, 5.2K Twitter impressions and 300+ engagements, 186 Instagram likes for posts around the partnership