Challenge & Solution
Brazen was tasked with launching and winning outstanding media coverage for its client, the National Football Museum’s, 1966 Exhibition – the biggest collection of 1966 World Cup memorabilia ever assembled.
Brazen co-ordinated one of the biggest gatherings of sports & news journalists and football legends ever in one venue for the live launch, with key titles such as the BBC, Daily Mail and Press Association providing blanket national coverage, while TheSportBible broadcasted live, clocking up 378k views.
Results & ROI
- 320,073,309 reach
- 143 items of coverage
- Segment on BBC The One Show
- Facebook Live TheSportBible
