Sambro – Not playing about when it comes to coverage

Challenge & Solution

Sambro challenged Brazen to develop a stand out press office which would would drive increased awareness in trade press, positioning them as a global toy supplier working with some of the world’s biggest brands.

We worked with them to get to know their brand, their team, licensors and suppliers, developing a calendar of newsworthy press stories which have not only secured press coverage, but also increased brand awareness amongst retailers. We have also provided strategic support for new product launches, which have contributed to retailer presentations and contract wins.

As if that wasn’t enough, we also kick started an extensive influencer programme which has seen online brand and product engagement  triple over the last six months!


Results & ROI

  • Coverage across key UK and EU trade titles, regional business and consumer press and social coverage: PR reach; 12.3M; Coverage hits: 156