Scoring lots of little wins for Wilko


wilko asked Brazen to bring to life its ‘Lots of Little Wins’ ATL creative platform – surprising & delighting customers about the breadth, range, quality and value of wilko products.

Cue a 24-hour pop-up shop in the heart of London giving media, influencers and members of the public alike a chance to experience wilko at its very best and test its range of ‘winning’ products.

Plus to give our experiential pop-up an irresistible newsworthy edge plus guarantee footfall, we made it the world’s first-ever store to actually PAY customers to shop there.  Every shopper who came through the doors was guaranteed to win a free product of their choice or a £5 gift card to spend instore.



On wilko’s Instagram


Visitors in 24 hours


Of guests were ‘surprised’ by wilko’s ranges


Said they would now ‘consider wilko as a place to shop’


Of pieces of product-focused coverage across the media

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