The Kids Are All Right In Blackpool
Idea
Showcase Blackpool as THE go to destination for families. Our smash hit video series starring Princess & Junior Andre illustrated just why Blackpool was the No1 UK resort for kids.
We gave Peter Andre and Katie Price’s kids their first presenting job, creating a quartet of engaging videos showcasing Blackpool’s best attractions – to huge success.
Impact
60+
Hits
18
National newspapers
19
National magazines
2
TV hits
6
Online hits
200m+
Reach video
8,000+
Organic video views in 48 hours
1.2m
Views of Katie Price's Instagram video images
Omnibus
Of 5,000 households showed YOY increase in visitors to Blackpool across summer season from 1.05m to 1.23m
