Challenge & Solution
Showcase Blackpool as THE go to destination for families. Our smash hit video series starring Princess & Junior Andre illustrated just why Blackpool was the No1 UK resort for kids.
We gave Peter Andre and Katie Price’s kids their first presenting job, creating a quartet of engaging videos showcasing Blackpool’s best attractions – to huge success.
Results & ROI
- 60+ hits inc 18 national newspapers, 19 national magazines, 2 TV, 6 online
- Reach 200m+; 8,000+ organic video views in 48 hours; video images shared by Katie Price to her 1.2m Instagram fans
- Omnibus of 5,000 UK households showed a YOY increase in visitors to Blackpool across the summer season from 1.05m to 1.23m