Make it happen In Summer 2016, Brazen was asked by Merlin Entertainments and Visit Blackpool to remind families that Blackpool is the modern beach resort – highlighting its amazing kids and family offering – and proving that Britain’s favourite seaside resort really does Have It All.
What we did We created an asset-rich PR and content marketing campaign to attract families back to the iconic seaside resort – showcasing the resort literally through ‘the eyes of a child’ to remind families of the child-like fun that sits at the heart of Blackpool.
Devising a full media relations programme with 27 press trips and 44 competitions running throughout Summer, Brazen’s campaign celebrated everything Blackpool has to offer, including its unrivalled, world-class family attractions, award-winning beach and exciting summer events schedule.
And at its heart – a content-rich video which truly showcased Blackpool resort ‘through the eyes of a child’.
We signed up Junior and Princess Andre, the high-profile children of celebrities, Katie Price and Peter Andre, to guide families through the sights and attractions of Blackpool’s coolest attractions.
‘Princess and Junior’s Guide to Blackpool’ was the duo’s first-ever presenting job, and comprised three x2 minute videos plus a 30 seconds highlights edit.
The video content was issued to national media and shared across Blackpool’s social channels and via a blogger outreach programme. And the results were phenomenal – showing that Blackpool truly Has It All.
Results 60+ items of national coverage inc 18 newspapers, 19 magazines, 2 broadcast, 6 online for Princess & Junior videos; 265 media hits for overall summer campaign; 215K+ video views; Videos shared on Katie Price’s Instagram account to her 1.2M fans; Total PR teach of 400M+ for the campaign; Omnibus of 5000 UK households surveyed in September 2016 showed an increase in visitors to Blackpool across the summer season from 1.05m in 2015 to 1.23M in 2016. Currently Shortlisted for CIPR NW Awards 2017 – Best Consumer PR Campaign.
