Waking up the nation for Silentnight
Insight
Brits undervalue the power of a good night’s sleep. To amplify its ATL Wake Up campaign, Silentnight needed a bold PR moment to reinforce its authority as the nation’s sleep expert.
Idea
We set up a gravity-defying stunt in Manchester city centre, with Denise Van Outen and partner Eddie Boxhall waking up suspended in bed on a giant billboard, bringing the campaign message to life in in a way commuters couldn’t ignore.
Impact
150+
Media hits
150k
Impressions
2k
Engaging consumers
